How we do it
At Zaphren Creative, we believe in taking a 'big picture' approach to communication design.
To us, design goes beyond a simple message and some attractive images. It involves strategic business thinking, creativity, and problem-solving.
We can evaluate usability and accessibility of the various mediums available, your corporate identity, your packaging, signage, and your planned marketing activities.
That's not to say that we can't turn projects around quickly if required, but we do like to tackle each project from a strategic standpoint.
We know from experience that this approach results in the best value proposition for your investment in design.
Why we do it
To put it simply, we like to build lasting relationships.
At Zaphren Creative, we bring together the disciplines of strategy and creative in order to achieve the most cost- effective outcome for your marketing activities.
We take the time to get to know you and your business, and understand your product or service before we start
work on your project.
It's all about you.
Following our discussions of your products, your business, and your goals, we can develop and implement a marketing
strategy and solutions designed to effectively shape your unique brand identity.
Once you've agreed upon the strategy, we'll roll it out efficiently, keeping you informed about the progress of every aspect.
And we like to keep in touch with you once we’ve completed your project. We can’t help thinking of ourselves as
‘partners’ in your business and enjoy hearing about your successes.
The Fusion Model
At Zaphren Creative, we’ve developed an innovative planning model that ensures we deliver the best outcome for
our clients.
It’s based on the principle that each element of a triangle is interdependent on each other part.
We believe that by investing in our three-way mix of strategy, design and words, you're investing in communications that work, and keep working over time.
We call this the fusion model, and we’ve successfully built our business using this tool.
It worked for us and it can work for you too.
The Strategy
What’s so special about you?
You know you provide a fantastic product or service, but what is it that differentiates your offer from that
of your competitors?
That’s where your unique selling proposition comes in.
It’s the one feature or value that is unique to your business, and it’s what you need to be telling your
customers about.
By helping you identify your unique competitive strengths and evaluate your marketing initiatives,
Zaphren Creative ensures every effort enhances your brand.
After all, your brand is much more than a logo and a selection of attractive images.
Successful brands are consistent – one voice, one look, a consistent experience and consistent message across many different mediums.
A strong brand:
• delivers clear messages;
• projects credibility;
• strikes an emotional chord;
• motivates your audience; and
• creates strong loyalty.
The Design
As the saying goes, "A picture says a thousand words" … so too thus with great design.
Not just design BUT communications design.
Graphic design has evolved over many years. Today, it's not about putting pretty pictures and words together, and it's certainly not about diminishing your brand by using a website template that you can download via the net – one that hundreds of other businesses may also by using.
It's about YOU and YOUR business. Communicating your point of difference in today's market. This is also known as your unique selling proposition (USP).
A well-trained professional communications designer is like a visual interpreter, a storyteller, an artist. He or she will use typography, layout, colours and copy to create a masterpiece. In return, you will see the value in the investment you made by using a design professional for your business.
Your Identity
Don’t I know you?
Whether you are a small or medium business, you need a strong corporate image, or identity, to demonstrate your unique style and promote your products and services.
Your company name, logo, tagline and corporate colours and typefaces, used consistently across a variety of mediums, are all elements of your identity.
Make it easy for your customers to recognise you.
At Zaphren Creative we're enjoy working on both small scale identity projects (involving nothing more than a logo and very basic style guide) and larger, more complex challenges.
We can design a complete package that includes business cards and stationery, templates, packaging design, printed collateral, a website, promotional material, signage and uniforms.
The Words
Nothing damages your professional image more than poorly constructed communication.
Sure, you may be the best person to create the first draft of your copy – after all, no one knows your product or service better than you do. But do you have time to ensure that your text flows well and is grammatically correct?
Effective copy engages the reader and ensures that your key message is received and understood.
Your key message is the primary thought that you want your target audience to understand and remember. In the context of a campaign, it could be a call to action or a positioning statement.
And when it comes to writing for the web, well, that's a different ball game altogether.
Writing for the web is not like writing for the print world. Visitors want to know what a page is about within seconds of arriving, so they scan each page, rather than reading it.
At Zaphren Creative, our experienced copywriters will deliver text that:
• delivers your key message
• uses an appropriate tone for your audience
• strikes an emotional chord;
• is easy to read and understand and
• complements your corporate identity and existing material.
Your Message
Are they getting the message?
Effective copy engages the reader and ensures that your key message is received and understood.
Your key message is the primary thought that you want your target audience to understand and remember. In the
context of a campaign, it could be a call to action or a positioning statement.
With your strategy set in stone, our next task is to help you develop your key messages and apply them
consistently across each communication channel. This will ensure that your key messages reinforce your brand.
It’s all part of the service!
